Your resume is probably missing the one thing that actually matters in 2025 🤖

The hot topic today is fascinating, indeed, and here's why I chose it: every month at least two or three people reach out to me and ask to give them a quick career consultation (more often than not they want to switch their career to product marketing or apply for their first-time-ever CMO role).

And let me tell you what I see when I review these resumes: they are often missing the same critical piece (their AI expertise).

But here's the thing that really gets me: most marketers are either completely ignoring this change or they're doing it wrong on their resumes, mentioning AI in the most generic ways possible.

People write things like "experienced with AI marketing tools" or just list "ChatGPT" in their skills section.

Or they go the other direction and claim to be "AI experts" when they've basically just used ChatGPT to draft a few emails or blog posts. This backfires spectacularly in interviews when they can't actually demonstrate what they know.

Even when people do have legitimate AI experience, they're often not explicitly connecting it to business outcomes. They'll mention the tools but completely fail to quantify the impact. Without the metrics and context, it gives the hiring manager no proof that their efforts actually moved the needle.

Your AI positioning strategy by role 📈

If you're a PMM or a Marketing Manager, focus on tactical AI proficiency with clear business results. Highlight specific tools like ChatGPT for content strategy, Jasper AI for brand-consistent copywriting, HubSpot Breeze for campaign automation. But always, always include the metrics: "increased lead conversion by 35%" or "reduced time-to-market by 25%."

If you're a Director, elevate beyond individual contributor work to show AI transformation leadership. "Led AI adoption across 15-person marketing team, improving productivity by 45%" or "Implemented predictive models that improved forecast accuracy by 60%." Never fail to mention vendor evaluation, cross-departmental integration, or AI governance development.

If you're a CMO or aspiring CMO, position yourself as the AI visionary who can articulate enterprise strategy to boards. Lead with transformational achievements: "Implemented company-wide AI strategy generating 15% revenue growth" or "Established AI governance framework adopted across 5 business units."

How to fix your resume in the next few days 🧑‍💻

• Audit your current resume for AI mentions. Identify 3-5 priority AI tools for your target role. Start actually using them if you aren't already.

• Rewrite your resume. Add AI focus to your professional summary. Integrate specific tools throughout your experience section with quantified results. Build an AI portfolio showcasing actual work examples.

• Test and iterate. A/B test resume versions. Get feedback from AI-savvy marketing leaders (including myself 😛). Track response rates.

Mistakes that destroy credibility 🙅

• Don't mention AI tools you've never actually used in a real work context (and this recommendation applies to anything and everything on your resume, obviously 🙄)

• Don't list outdated or irrelevant AI tools. Mentioning tools that were hot in 2022 but aren't used anymore signals you're not keeping up to speed.

• Don't claim AI expertise without demonstrable results. Every AI mention needs supporting metrics: percentage improvements, cost savings, time reductions, revenue impact.

• Don't forget the human element. The best AI-forward marketers emphasize how they use AI to enhance human creativity and strategic thinking, not replace it.

If you're not job hunting right now, treat this as your mini audit: are you actually tracking how you are using AI in your day-to-day work beyond the occasional ChatGPT query?

Here are the five essential questions to ask yourself:

• Are you using AI for content strategy and creation?

• Do you use AI-powered analytics and attribution?

• Are you experimenting with AI for campaign optimization?

• Have you automated any repetitive marketing processes with AI?

• Can you speak confidently about AI ROI and business impact?

And it's a good sanity check not because you will need to job hunt tomorrow, but because your marketing effectiveness and your team's competitive advantage depend on it.

Your quick AI resume audit 📋

✅ You're doing great if:

• Professional summary mentions AI as core competency

• 3+ specific AI tools mentioned with context

• Every AI mention includes quantified results

• Role-appropriate AI sophistication level

• Nice-to-have: recent AI certification or learning evidence

🚩 Red flags to fix:

• Generic "AI experience" without specifics

• Tool lists without business context

• AI claims without measurable outcomes

• Outdated AI tool mentions

• Missing AI entirely (biggest red flag!)

And remember: your resume is the first place people look to understand your capabilities. If it doesn't reflect AI fluency, you're signaling you missed the most important skill transformation marketing has seen in decades.